The Creative Process

Why do we need this process?

• It improves consistancy. A certain level of quality will be maintained.
• Ability to plan and time your work.
• Raises the quality of work.
• Communicates more effectively and in a more professional manner. 

Steps to the Creative Process:

• Research: research client and competition, look in magazines, listen to music. The more you know, the easier the project will be.
•  Brainstorm: striving to be unique and innovative while still following the current trends, ensures a fresh and creative approach. What kind of message am I trying to communicate? Who is my audience? What kind of color and/or style will work for this audience?
• Sketch: sketch to get your thoughts out and to work through ideas.
• Execute: implement your ideas. Combine type and imagery into a well developed composition. If you get stuck, walk away and clear your head. Forcing an idea won't result in a good design. Explore possible options. 
• Critique and Revise: Take a step back and look at your design with an objective eye. Ask others for their opinion. Make sure the design effectively conveys the message to the intended audience.