Target Audience: in marketing and advertising, the specific group of people that you want your message to appeal to.
Message: an object of communication.
Work Ethic: a set of values based on hard work and diligence.
Employability Skills: the basic skills necessary for getting, keeping, and doing well in a job.
20/20 Rule: every twenty minutes, look twenty feet away for twenty seconds.
Right-To-Know Laws: the law that states that your employer must make you aware of possible safety concerns.
Icon: a picture, image, or other representation.
Vector-Based Graphics: the use of geometrical primitives such as points, lines, curves, and shapes or polygons which are all based on mathematical equations.
Specs/Specifications of a Project: an essential part of the design that states how the work should be executed to ensure that it meets the designer's assumptions.
Dialogue Box: a type of window used to enable dialogue between a computer and it's user.
Palette: a given, finite set of colors for the management of digital images; a small onscreen graphical element for choosing from a limited set of choices, not necessarily colors.
Guidelines: invisible lines that show a certain area of space and encase a certain area to give you an idea of where to put your design and where the boundaries should be.
Extensions: Something added to enhance the piece of work.
Contextual Menu: Could be called a "pop out menu" or "pop up" right click
Clipping Mask:
Hue: the color itself.
Primary Colors: red, blue, and yellow. Together they create the secondary colors.
Secondary Colors: orange, green, and violet. Created by the primary colors.
Tertiary Colors: red-orange, red-violet, yellow-green, yellow-orange, blue-violet, and blue-green. They are formed by combining a primary and secondary color.
Neutral Colors: a color that dos not attract attention.
Continuous Tone Image: an image where all variations of color can be represented.
Resolution: used for pixel count in digital images.
File Size: the width and height of an image and the number of pixels from left to right.
Typography: creating and modifying type using a variety of illustration techniques. and a selection of appropriate typefaces.
Typeface: its a font.
Serif: a wedge shape in the font times.
Body type: the body of a word.
Display type: it is used for headlines or sub- headlines.
Reverse type: white font on a black background.
Point size: a point that is measured in a unit.
Ligatures: a type that combines two letters together.
Ampersand: a character that represents a word such as & (and).
Lowercase: smaller letters.
Uppercase: larger letters.
Flushed Left: aligned left.
Flushed Right: aligned right.
Centered: lines are centered individually on the center axis (formal feel).
Justified: aligned in one block.
Type Family: different variations of type face.
Small Caps: capital letters that align at the waistline.
Lining: numbers very uniform, align horizontally.
Non-Lining: numbers aren't uniform, have ascenders and descenders.
Leading: space in between lines of type.
Kerning: adjust space between individual characters.
Concept: an idea; something formed in one's mind.
Final Product: the end results.
Thumbnail: a quick sketch to get your thoughts out of your head and onto paper.
Initial Cap: a larger, decorative capital letter at the beginning of text/paragraph.
