Tuesday, December 20, 2011

Semester Reflection

This semester I learned not only the skills needed to be a graphic designer, but how to apply them. Illustrator was so fun to work with once I got the hang of it. At first I would get so frustrated with the pen tool, but now I love using it! Photoshop was so interesting. Working with the layer masks was really cool because I could manipulate pictures and even create  flying cow. There were endless possibilities. Learning about the different typefaces was interesting too because when I used to pick fonts I usually don't think about the different classifications of characters and symbols, I just picked them because I thought they were pretty. Now I notice the difference between san serif and slab serif, and what kind of fonts to use for body type and display type. I learned how I can use things like unity/variety, repetition, and figure/ground to create amazing designs. I can't wait to see what i'll learn next semester!

Review Week 17

Have you learned something?
Serifs were created when stone carvers carved out letters including the flares at the end of the strokes. These serifs can be traced all the way back to ancient Rome. The word serif comes from the Dutch word "schreef" which means "wrote". Sanserif simply means "without serifs". It is dictionarily defined as "a flare at the ends of some of the strokes that make up letters and symbols. 

Friday, December 2, 2011

Review Week 16

Of the seven classifications, which classification(s) would best work as body type? Why?
Old style works the best because it is spread out good and it has the right amount of space from the descenders and the descenders.


Identify the lowercase characters that have ascenders?
The lowercase letters that have ascenders are b, d, f, h, k, l, and t.


Identify the lowercase characters that have descenders?
The lowercase letters that have descenders are g, j, p, q, and y.

Classify the following typefaces and briefly explain why you believe it should be classified that way:


02.png
This font is more Modern because its horizontal strokes are slightly thicker than its vertical strokes.
01.png
This would be a handwritten font because it appears as if someone actually wrote it themselves.

05.png

This font is definitely Decorative because instead of using it for body text, it seems like it's a more decorative font used for larger areas and big font sizes.
06.png
This font is Transitional because it is more rounded than the other fonts. 
07.png
This font would be considered Gothic because is resembles older european style. 
04.png
This font is Sans Serif because it does not contain any serifs.
03.png
Slab Serif because it is very basic but not too plain. It also has a very thick appearance.


Tuesday, November 29, 2011

Podcast #4 (Typography)

Define typography?
The art of expressing ideas through the selection on appropriate typefaces by creating and modifying type using a variety of illustration techniques.


Where did the word "typography" originate from?
Greek. "typo"-form "graphy"-writing
 
What does typography involve? 
Creating and modifying type using a variety of illustration techniques.
What is a typeface?
Distinctive designs of visual symbols that are used to compose a printed image/design.



What is another term for typeface?
A "Font".



What is a character?
Individual symbols that make up a typeface (letters, numerals, and punctuation marks).



What is type style?
Modifications in a type face that create design variety while maintaining the visual style of the typeface (bold, italic, condensed, roman, or heavy).



What does type style "create" within a design?
Interest and variety.



What is the waist line and what does it indicate?
It is the imaginary line drawn at the middle of the characters.



What is a base line and what does it indicate?
It is the imaginary line drawn at the bottom of the characters.



What is an ascender?
The part of the character that extends above the waist line.



What is a descender?
The part of the character that extends below the base line.



Describe a serif?
A smaller line used to finish off a main stroke of a letter, usually at the top and bottom of a character.


How can the size of the typeface be identified?
The point size measures from the top of the ascender to the bottom of the descender.



What is a point? 
The subdivision of a pica.


How many points are in an inch?
72 points.



What is a pica and how many are in an inch?
6 picas.



How many points are in a pica?
12 points.



What is body type and where can it be found?
Type sizes that range from 4 pt through 12 pt type. These sizes are found in places where there is a lot of text to be read.



What is the key to selecting appropriate typefaces to be used as body type?
Readability. 



What is display type and how is it used?
Type sizes above 12 pt. Typically, these sizes are used to draw attention to a message (headlines, subheadlines, etc.)



What is reverse type and when would it be used?
Consistes of white type on a solid black or darker color background. If the text is too small, reverse type can be difficult on the reader's eye. Display type is necessary.



What is a typeface classification?
A basic system for classifying typefaces was devised in the 19th century when printers sought to identify a heritage for their own craft.



When was Blackletter invented and how was it used?
It was invented in the mid 1400s. It is most often seen in official documents such as diplomas, certificates, formal invitations, etc.



Describe the characteristics of a Blackletter typeface?
It resembles the calligraphy of the time and is highly ornamental with elaborate thick to thin strokes.



When was Old Style invneted and what was is based on?
It was based on ancient Roman inscriptions and was created to replace Blackletter typefaces.



Describe the characteristics of an Old Style typeface?
The typefaces in this classification have wedge-haped, angled serifs and a low contrast of their thick/thin strokes.



When were formal scripts developed?
In the 17th and 18th century by handwriting masters.



When were casual scripts developed?
The 20th century.



Describe the characteristics of a Script typeface?
Script typefaces are based on forms made with flexible brushes or pens and have varied strokes reminiscent of handwriting.



When was Modern typefaces developed and why?
The late 18th and 19th centuries as a radical break from traditional typography of the time.



Describe the characteristics of a Modern typeface?
Modern typefaces have a sharp contrast between thick and thin strokes and have thin, flat serifs.



How early can Sans Serif typefaces be found? What happened?
As early as the 5th century but the Italian Renaissance's return to Old Style made the Sans Serif classification obsolete in the 20th century.



When did they become popular?
They became popular in the 1920s.



What does "sans serif" mean?

"without serifs"

Describe the characteristics of a Sans Serif typeface?
Monotone, very uniform. 


When was Slab Serif developed and why?
In the 19th century for advertising purposes.



Describe the characteristics of a Slab Serif typeface?
It has a uniform line weight and thicker, square serifs.



Describe Decorative typefaces?
These typefaces have the most distinctive design style, and were developed with a specific purpose, or theme, in mind.

Monday, November 28, 2011

Review Week 14

1. Name: College of Art & Design
Location: Minneapolis
Graphic Majors Offered:   
         -Packaging and Point-of-Purchase Design
         -Publication and Print Media Design
         -Retail Graphics Design
         -Web Design
Admission: Application checklist and portfolio.

2. Name: Ringling College of Art & Design
Location: Florida's gulf coast.
Graphic Majors Offered:
         -Corporate Communications Design
         -Creative Services Manager
         -Exhibition Design
         -Freelance Graphic Design
         -Marketing and Promotion Design
         -Motion Graphics Design for Television
         -Packaging and Point-of-Purchase Design
         -Publication and Print Media Design
         -Retail Graphics Design
         -Web Design
Admission: GED portfolio, high GPA and standardized test scores.


3. Name: West Virginia University
Location: West Virginia
Graphic Majors Offered:      
         -Exhibition Design
         -Freelance Graphic Design
         -Marketing and Promotion Design
         -Motion Graphics Design for Television
Admission: Application checklist and portfolio.


4. Name: California College of Art & Design
Location: California
Graphic Majors Offered:         
         -Corporate Communications Design
         -Creative Services Manager
         -Exhibition Design
         -Freelance Graphic Design
Admission: Portfolio submitted electronically or by CD/DVD.

5. Name: University of the Arts
Graphic Majors Offered:      
         -Exhibition Design
         -Freelance Graphic Design
         -Marketing and Promotion Design
         -Motion Graphics Design for Television
         -Packaging and Point-of-Purchase Design
         -Publication and Print Media Design
Admission: Application checklist and portfolio.

Friday, November 11, 2011

Thursday, November 10, 2011

Stephen Kroninger

What kind of art/design does he produce?
He cuts up photographic images, often from the pages of magazines, and uses them to create collages.
In what publications/media studios has his work been featured?He is going to be featured in the Museum of Modern Art!

This piece was published in The New York Times. He used asymmetrical balance and manipulated proportions to make it more fun. He made the eyes different sizes and the shape of his head abnormal. He also used contrast.
This piece was published in Entertainment Weekly. This picture also utilizes abnormal proportions. It is very fun to look at and sends a message.


 

Review Week 12

The way in which the principle of design is applied affects the expressive content or the message of a work. You can use one or more of these principles to compose a page. Using "repetition" helps the composition of a oage by acting as a visual key that ties your piece together. You can also manipulate the natural proportions of a piece. Many artist use strange proportions to acheive their expressive goals. Using balance in your piece appeals to the audience's eye and helps them to feel a sense of completion or safeness if symmetrical balance is used. If asymmetrical balance is used to give the audience a greater sense of tension. Emphasis is used to make certain elements in a design stand out. Lastly, using unity in a design gives it a wholeness and completion of a composition. Those are just some of the ways that you can use the principles of design!

Repetition: When you repeat a part of the desgin throughout the entire piece.

Proportions: The size and scale of the different parts of a design compared to eachother.

Balance: The distribution of light and heavy elements in a desgin.

Emphasis: Focusing on a certain part of a design.

Unity: The "wholeness" of the composition.

Figure/Ground: The difference between the positive and negative space in a design.

Rythm: Organized movement in space and time.

Contrast: Occurs when two related elements are different.

Andy Warhol

Within what art genre did Warhol work?
Andy Warhol worked with "pop art".


Define the genre?Pop art is a form of art that takes objects or scenes from everyday life and changes them by adding techniques of commercial art or popular illustration. It started in the 1950's.

During what years was he alive?
He was alive from 1928-1987.

Post 2 samples of his art. Answer the following questions for each piece.


Title of the piece?
This is Marilyn Monroe.

 Describe the color that he utilizes. Does he use any particular color scheme?
He uses warm and cool colors and there are some examples of a complementary color sheme.

What do you notice about the artwork itself?
It is fun to look at and each section conveys a different message.

Title of the piece?
Campbell's Tomato Soup.
Describe the color that he utilizes. Does he use any particular color scheme?
He uses alot of complements (red/green, orange/blue).

What do you notice about the artwork itself?
It is very appealing to the eye.


Wednesday, November 2, 2011

Podcast #3 (Principles of Design)

Define principles of design?
Concepts used to arrange the structural elements of a composition.


What do the principles of design affect?
The expressive content or the message of the work.


What is the principle of repetition?
Repeating some aspect or element of the design throughout the entire document.


Describe ways that the principle of repetition helps the composition/audience?
It acts as a visual key that ties your work together, controls the reader's eye, and helps keep their attention on the piece. It also works with patterns to make a composition seem active.


What are ways that you can incorporate repetition into your designs?
You can use things like a bold font, a thick line, color, and a design element.


What should you avoid when working with repetition?
Repeating things so much that it becomes annoying or overwhelming.


What is the principle of proportion/scale?
The relative size and scale of the various elements in a design.


What is the most universal standard of measure when judging size?
The human body.


How can the principle of proportion/scale be used as an attention getter?
By using an unusual or unexpected scale.


What is the principle of balance?
The distribution of heavy and light elements on the page.


Which kinds of elements/shapes visually weigh heavier/greater?
Large or irregular elements.


What is another name for symmetrical balance?
Formal balance.


Define symmetrical balance?
When the weight of a composition is evenly distributed around a central vertical or horizontal axis.


What is another name for asymmetrical balance?
Informal balance.


Define asymmetrical balance?
When the weight of the composition is not evenly distributed around the axis.


What is the principle of emphasis?
The stressing of a particular area of focus rather than the maze of details of equal importance.


What happens to a design that has no focus?
Nothing stands out.


What is a focal point and how is it created?
By making one element dominant or most important visually.


How many components of a composition can be a focal point?
You can make the focal point brighter, larger, or have more detail than the surrounding area.


What ways can emphasis be created in a design?
By creating a focal point, a sudden change of direction, or contrasting the primary element with it's subordinates.


What is the principle of unity?
Unity is the "wholeness" of a composition.



What three ways can unity be obtained?
1. Put objects close to each other in a composition.

2. Make things similar.

3. Direct vision by a line that travels around the composition.

What is the principle of variety?
The differences and diversity in a design.


What ways can a designer add variety to a design?
An artist can very texture, shape, and color and alter their contrast, tone, and intensity.

Why is it important to find the right balance between unity and variety?
Because too much unity can be boring, but too much variety can be chaotic.


What is figure?
Figure is a form, silhouette, or shape.

What is another name for figure?
The positive shape.


What is ground?
The surrounding area around the positive shape.


What is another name for ground?
The negative space.


When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
The abstract relationship between visual elements. It is not as effective at drawing the audience to a certain point so they may get lost in the design.


Why must a designer consider the composition as a whole?
They have to see how the negative and positive space interact well together.


What is the principle of rhythm?
rhythm is the continuity, recurrence, or organized movement in space and time.


How is rhythm achieved?
Orderly repetition of any element, line, shape, value, tone, or texture.


What three ways can rhythm occur in a design?
1. When the intervals between the elements are similar in size or length.

2. With a more organic or flowing sense of movement.

3. With a sequence of shapes through a progression of steps.

How does rhythm help a composition/design?
Rhythm can control the viewers eye movement. It can add life and interaction to an otherwise inanimate page layout.

What is the principle of contrast?
When two related elements are different.


How can contrast help a design?
It can draw the viewers eye into the piece and help guide the viewer through it. It also adds visual interest.


What is wrong with having too much or too little contrast in a design?
The design becomes boring if there is too little and too much can be confusing.


What is the key to working with contrast?
Too make sure the differences are obvious.


What are some common ways of creating contrast?
You can create contrast by creating differences in size, value, color, direction, etc. 

COLOR SCHEMES


This picture utilizes the triad color scheme.

This picture demonstrates the analogus color scheme.



The color scheme represented by this picture is monochromatic.


This picture shows the complementary color scheme.


This picture utilizes the split complementary color scheme.


Friday, October 21, 2011

Review Week 9

vector vs. pixel
Vector-based graphics are defined by mathematical equations. They are scalable to any size and can print at an optimal quality at all times. They are constructed from lines, shapes, and curves.

Pixel-based or raster-based images. The files created with pixel-based images can represent all variations of color and are able to produce continuous tone images. They cannot print at an optimal quality at all times and need a resolution of 300 to be printed at a good quality. They also need a resolution of 72 to be displayed on the internet.

Steve Jobs

Steve Jobs was the co-founder, chairman, and chief executive officer of Apple Inc. He, along with his partner Steve Wozniak, designed, developed, and marketed the first commercially successful lines of personal computers. This led to the creation of Apple Lisa, which was named after his newborn daughter. One year later, the Macintosh was born. Later came the ipod, iphone, and ipad. Without this man, we would not be in these rooms today using Photoshop and Illustrator on these amazing computers. We would not be able to create all these wonderful designs without this genius who changed technology forever.

Review Week 8

Colors play a big part in creating the overall mood in a piece or design. The designers must take into account which colors convey which message. If an artist wants the audience to feel relaxed and calm, they should use cool colors. If they want the piece to convey excitement, then warm colors are a better choice.

The color wheel is a very important tool for a graphic designer because it can help them to choose colors that work well together in the design or a color scheme. They can see the colors complements, split complements, etc.


This poster represents how neutral colors, like the beige in this example, can bring out the other, brighter colors in a design. If the designer had used a bright color as the background, the other colors wouldn't stand out nearly as much.

When an object absorbs or reflects one or more color in the visible light spectrum, we see them as he colors that they are reflecting back to our eye.

Tuesday, October 4, 2011

Podcast #2 (Color Theory)

The right use of color can do what?
Maximize productivity, minimize visual fatigue, and relax the whole body.
Within the electromagnetic spectrum, which waves allow us to see color?
Visible light waves.
Describe white light?
Equal parts of all colors in the visible spectrum.
How do we see color if objects "have no color of their own"?
They absorb or reflect one or more colors in the visible spectrum.
What is a glass prism?
A transparent triangular object that breaks white light into all the colors of the visible light spectrum.
What seven colors result when white light is refracted through a prism?
Red, orange, yellow, green, blue, indigo, violet.
Describe hue?
The color itself.
When does white light occur?
When all the wavelengths are reflected back to your eye.
When does black light occur?
When no light is reflected to your eye.
How color is perceived depends on what?
The type of light that it is seen with.
What is a color wheel?
A visual tool that shows the relationship between primary, secondary, and tertiary colors.
What are primary colors? Name them?
Red, Yellow, Blue.
What are secondary colors? Name them?
Green, Orange, Violet.
What are tertiary colors? Name them?
A mixture between one primary and one secondary color. Red-orange, red-violet, blue-violet, blue green, yellow-green, yellow-orange.
What are neutral colors? How can they be created?
Colors of very low saturation. By mixing a complementary color pair.
How can a neutral color help a design?
Help to put focus on other colors or tone down overpowering colors.
What are complementary colors? Name them?
Colors that are opposite of each other on the color wheel. Red/Green, Orange/Blue, Yellow/Violet.
What is color value?
The lightness or darkness of a hue.
What is a shade?
When you add black to a color.
What is a tint?
When you add white to a color.
What is saturation/intensity?
The brightness of a color.
What happens when you mix complementary colors together?
You produce a dull tone.
Describe color harmony?
Something that is pleasing to the eye and engages the viewer creating an inner sense of order.
What is a color scheme?
Harmonious color combinations.
Describe a monochromatic color scheme?
Uses different values of the same color.
Describe an analogous color scheme?
Uses three colors that are adjacent to each other on a color wheel.
Describe a complementary color scheme?
Uses two colors that are opposite of each other on the color wheel.
Describe a split-complementary color scheme?
Uses a color and the two colors adjacent to it's complement.
Describe a triadic color scheme?
Uses three colors equally spaced around the color wheel.
What colors are considered to be warm colors?
Yellows, Oranges, or Reds.
Describe a warm color scheme?
Appear to be closer. Vivid in nature. Used to express aggression.
What colors are considered to be cool colors?
Blues, Greens, and Violets.
Describe a cool color scheme?
Cool colors are soothing in nature. Comforting and nurturing. Appear to be farther away.
Why is important to consider which colors are being used within a design?
The right color choice can convey the right message and evoke the desired response.